Naftali Yechilzuke | Creative Fixer

Magnum Pop-Up
Factory Bar

Magnum | Unilever

The original Magnum bar came into existence here, marking the beginning of a unique journey. This place offered a highly branded experience revolving around a bar that presents an handmade Mini Magnum (Limited Edition), complete with extraordinary toppings The venue's design took inspiration from the idealized "Magnum Factory," focusing on food appeal , chocolate and gold. The concept created a significant media buzz as the crowd lined up - it was the place to be this summer Following this success, the brand's international marketing office made a special visit to observe the initiative and decided to implement it globally. Thus, a new chapter in history commenced.

Magnum Open Art Installaion

Magnum | Unilever

We curated an art exhibition for the Magnum brand.
10 country's top artists were asked to give their own interpretation of the tribute to the female power that a brand symbolizes under the message "I am what I M"
For three weeks, the exhibition was accessible to everyone and was described by the business media as "a new benchmark in brand building".

Adidas Sponsorship
@ TLV Marathon

Adidas

As the main sponsor of the Tel Aviv Marathon, we designed a special complex for Adidas with a catch. All marathon runners had access to the complex, where they could enjoy a show with dancers, video and a DJ.
But only those who had Adidas shoes on could get a unique gift: an ADIDAS BOOST FINISHER shirt that was not available anywhere else. Many runners were spotted requesting Adidas shoes, just to get the exclusive gift. Typical FOMO

Magnum Pop-UP
TEL-AVIV

Magnum | Unilever

After a break of several years and after it spread all over the world - we brought back the magnum bar. This time in an outdoor experience and honoring the brand's 25th anniversary celebrations.
We've created a limited edition of handmade mini magnum, inspired by other magnum bars around the world. All this alongside sponsorship of the TLV Water Show which provided a perfect summer atmosphere.

Yotvata Morgana
Pop Up Bar

Yotvata Dairy

Yotava Dairy makes the world's tastiest chocolate drink. We wanted to share the brand's experience with our customers, so we launched a pop-up bar in Israel for a milk drink - it had different cocktails that used the drink, and matched the brand's vibe, live music, video art of the Arava views (where the dairy is) and plenty of fun for everyone

Yotvata Interactive Cinema Ad

Yotvata Dairy

See how we transformed the Yatava Dairy advertisement into an interactive experience for the audience in a movie theater. They used their hands and technology to guide the delivery truck of the most popular milk chocolate, to its destination (which was also ready for them at the exit of the movie)

Lipton house parTEAs

Lipton | Unilever

Before the era of social networks, people used to interact in person... We created a buzz for a big brand, Lipton, in a 'dull category', tea, by launching 600 house parties on one day. Thousands of people joined, hundreds of thousands of impressions were made, and all with a small budget. We offered people an opportunity to have fun and they embraced it wholeheartedly