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Cannes. There's no bigger stage in the world of film.
Once a year, the entire global film industry converges in one place. We made sure the Israeli film industry had a seat at that table - a pavilion that doesn't just show up, but stands out.
I led and championed the creative concept: a design that reinvents itself every year, a consistent, confident presence on one of the world's most competitive stages, and one narrative that carried it all. ZOOM IN. FIND MORE.
A space designed for one thing: bringing two industries together, sparking connections, collaborations, and co-productions that wouldn't happen anywhere else.