Naftali Yechilzuke | Creative Jedi

Yotvata's
talking bottle

Yotvata Dairy

Yotava Dairy makes the world's tastiest chocolate drink.
The brand is recognized for its iconic use of Ravel's "Boléro" melody.
Hence, we decided to invite supermarket shoppers to partake in singing the Bolero as a segment of the brand's extensive promotional campaign.
We employed "a breakthrogh concept": let the product, itself, to invite for engagement. This initiative marks a groundbreaking moment where the brand literally communicates with its clients. The immense buzz and viral nature of this promotion are price

Save the Captain
real life version

Elite Coffee

Elite Coffee is Israel's largest coffee manufacturer, and its Elite Turkish Coffee brand leads the black coffee category. For years, the Captain Character has been the face of the brand, portrayed in advertising as always using the coffee to overcome various "Entangled experiences." When they launched a new mobile game called "Help the captain to escape from prison," they sought assistance to encourage people to download the game. We decided to bring the game into reality in high-visibility media spaces in an unexpected manner, aiming to generate significant buzz.

Metro Cart
Exposure

NTA Metropolitan Mass Transit System

For many years the city of Tel Aviv, the largest urban center in the country, has been aspiring to build a metro or subway system to address its significant traffic congestion. Despite continuous delays, once the construction and excavation for the underground infrastructure began, Tel Aviv's citizens remained skeptical about its completion, expressing concerns about the ongoing disturbance, mess, and exacerbated traffic conditions.
To tackle this disbelief and quell the complaints, we developed an innovative approach: introducing the Transit Cart to the public three years prior to the project’s completion to demonstrate the project's legitimacy.
Over a four-week period, we invited everyone to come and see a true-to-life Metro Cart situated along a prominent boulevard in Tel Aviv. families were offered the opportunity to step inside, get a feel for the service, gather information, and through virtual reality and interactive experiences, gain insight into how the future system will operate.