▶ PLAY2:02
Technology as storytelling.
Every country has a story. It's all about how you tell it.
I called it OPEN. Not just as a name - as an invitation. Open the door. Open your mind. Open the conversation.
Instead of a performance or a presentation, we created a contemporary art installation - 7 interactive doors, technological, and genuinely surprising. The kind of experience you'd expect to find in a leading European museum. Something that pulls you in, makes you think, and stays with you long after you leave.
Every element was designed to connect the visitor to a different value, a different feeling, a different perspective - through touch, interaction, and discovery. Not told. Experienced.
The second act: a 14x14 metre screen, and a robotic arm holding its own LED panel - moving, rotating, completing the image in real time.
The installation travelled to Rome, Moscow, Warsaw, Singapore, India - and the Louvre in Paris. Three weeks in each city. A gala evening for government representatives, media, and opinion leaders - followed by weeks open to the public.
Art. Technology. Interaction. And one simple idea: open the door, and see what's inside.