▶ PLAY3:03
How do you make a health fund exciting? You make it human.
Clalit Health Services - Israel's largest health provider - celebrated 100 years. The challenge: turn a century of institutional history into an experience that families would actually want to show up for.
I made it a journey. Not an exhibition - a journey.
We built a living photo album that came to life - history told through theatre, live actors, video mapping, and interactive experiences that put the visitor at the centre of the story. And outside - live music, future-gazing installations, and kids drawing tomorrow's healthcare projected live on screen.
A hundred years of history. One experience to feel all of it.