▶ PLAY2:12
Cinema ads are the ones everyone ignores. We made one nobody could.
For Yotvata's chocolate drink campaign, I turned an entire cinema screen into a gesture-controlled game - powered by Kinect technology, projected at full scale. The whole audience, together, using their hands in the air to guide Yotvata's delivery truck to its destination.
No controllers. No phones. Just a dark room, a giant screen, and hundreds of people waving their arms like they meant it. And at the exit? The chocolate drink was waiting for them. Because of course it was.