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Medical innovation moves fast. The conversation around it needs to keep up.
Med In Israel is a premier biennial showcase for medical innovation and health technology - hundreds of exhibitors, thousands of high profile attendees from around the world: researchers, executives, buyers, and decision makers, all converging in one place to connect and do business.
My job: take a complex, technical world and turn it into an experience worth walking into. One creative concept, built from the ground up, applied to every corner of the space. Walk through the entrance and you felt it - a coherent world with a clear story, not just a collection of booths.