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Chocolate milk is for kids. Or so everyone thought.
Yotvata makes Israel's most iconic chocolate drink.
I took that same drink - the one you grew up with - and built an entire cocktail bar around it. Different combinations, unexpected toppings, served in proper cocktail glasses. No alcohol needed when the base is this good.
Live music, video art of the Arava desert where the dairy lives, and a crowd that had no idea a chocolate milk bar could feel this cool.
People came for a drink and left with a story. Social feeds filled up, the press picked it up, and chocolate milk was a conversation again.
Same drink. Completely different world.