▶ PLAY7:07
Imagine standing inside a story.
Not watching it on a screen. Not sitting in a cinema. Standing in the middle of it - surrounded on all sides by 270 degrees of video mapping, ten metres high, telling a story that unfolds around you in real time.
I led the opening experience of a national exhibition, from my idea to the teams that built it - a seven-minute cinematic journey that put the audience at the centre of the narrative. Walls, ceiling, space - we turned all of it into the canvas. The line between spectator and participant disappeared. The kind of experience you don't forget.