I'm a creative director, strategist and storyteller.

For years I've led creative strategy and brand building across large-scale campaigns - from events and experiential activations to brand positioning, creative direction and storytelling - working with some of the world's biggest brand names.

I think in stories. But I also speak technology - which means I can bridge the gap between a bold creative idea and the complex reality of executing it at scale.

Today I partner with brands, startups and founders to build stronger brands, sharper positioning, and strategies that move the needle.