I'm a creative director, strategist and storyteller.

For over 20 years I've led creative strategy and brand building across large-scale campaigns - from events and experiential activations to brand positioning, creative direction and storytelling - working with some of the world's biggest brand names (Unilever, Danone, Carlsberg, Kimberly-Clark and more).

I think in stories. But I also speak technology - which means I can bridge the gap between a bold creative idea and the complex reality of executing it at scale.

Here's a slice of what I've built.