I ARCHITECT BRANDS.|STRATEGY AND CREATIVE.|BROUGHT TO LIFE.

Hi, I'm Naftali.

I love cracking things. Taking something tangled and making it simple, finding the insight inside it, and turning that into a story. Not my story. The brand's. Told so people don't just hear it, they live it.

For over twenty years on the agency side, as a partner and Head of Creative & Technology, I've led the creative and strategy teams for Unilever, Magnum, Danone, Kimberly-Clark and many more global brands, as well as leading local brands and public-sector clients. The work spans integrated campaigns, experiential marketing, brand activations, POS, events and expos. And I know how to bridge the gap between a bold creative idea and the complex reality of executing it at scale.

I talk tech. I've built tech. I can sit down with tech people, understand their challenge, and help them build the brand their technology deserves.

Now based in Auckland.